MAP Methodology

We break the finance function up into Mapping, Foundations Building, Reporting and Co-Driving. We call this the MAP Methodology and it's only available for Digital Creative Agencies.

MAP Methodology

#1 Mapping

Before you can take a single step towards achieving your business goals, you need to know exactly where you are in your business right now, everything that is contributing to your current location and the required actions that are going to move you closer towards those goals. It’s amazing how simply understanding exactly where you are can help you to get you to where you want to be. We call this phase Mapping, which will help you to map-out and improve your:

  • Personal goals
  • Business goals
  • Financial position
  • Services and their profitability
  • Team and their efficiencies
  • Financial systems and where the bottlenecks and cracks are
MAP Methodology

#2 Foundations

Gather data, make sense of it and build the platform from which to make the decisions that improve and grow the business.

The foundations of your finance function is a blend of process, technology and finance professionals. This is expertly designed to gather data, make sense of it and build the platform from which to make the decisions that improve and grow the business.

Built correctly, it ensures that all the financial data flowing through your agency is collated with the most efficient processes that have the least drain on your time – all centred around your Xero accounting package.

We then install a seamless compliance system into your agency to ensure you not only meet your legal statutory requirements but that you also have full visibility of the system, understand exactly how it works and how you and your team fit in with that system.

MAP Methodology

#3 Reporting & Forecasting

Our Reporting & Forecasting will help you to achieve clarity and predictability about your future financial results and see what needs to happen to achieve them.

For this, we focus on Financial Modelling which includes Budgeting, Financial Forecasting, P&L, Balance Sheet & Cash Flow, compared to budget and most importantly, holding you and your team accountable for actions agreed to increase revenue, efficiency or control costs and keep everything on track with your budget.

Through our Dashboards, you will have full live visibility of the metrics that are going to keep you on track towards your goals and ensure you’re making measurable progress in reasonable time.

Our Monthly Management Accounts delivered via a report and video analysis will allow us to report on progress against the plan and adjust targets to ensure you remain on track to achieve budget.

MAP Methodology

#4 Co-Driving

Driving your agency towards your financial goals is tough and lonely. This is where our Co-Driving function gives you the support and guidance to help you navigate around your challenges and towards your goals.

Our Co-Drivers are experienced finance professionals advising the board on the financial opportunities and obstacles that lie ahead.

We will help you to continually optimise your agency’s operational systems which impact your finances through our Operational Finance Function.

Our Strategic Finance support will bolster your agency with professional advice to support the business through key events.

Board Finance function will help you in understanding the financial implications of your decisions and calculating the true costs and return of making them.

Our Board Exec service gives you access our small group of recommended and proven mentors and Non-Exec’s to chair board meetings, mentor and coach you and the executive team.

The Mapping session was exactly what we needed. It provided some immediate and unexpected insight and has started to shape the road ahead for our business.

Kim WaldronManaging Director of SkyParlour

Learn More

Learn more about how we can help you with our MAP Methodology by downloading the brochure.