Why MAP?

Dedicated professionals providing a full and systemised finance function to digital creative agencies.

Why was MAP born?

As an Agency develops into an established and mature business, it has more complex requirements for its finance function.

At a functional level, it has to collect significant cash in from its clients, pay suppliers on time, and make payroll.

At a strategic level, it needs to have a clear financial roadmap, detailed budgeting and reliable and insightful reporting.

MAP was born to provide Agencies with a full finance function, with industry expertise and a thorough understanding of the latest financial technology and processes to bring financial rigour to agencies across the UK.

Powerful Systems, Dedicated People

We have robust systems which power MAP, which is driven by our dedicated team.

All of the systems at MAP have been carefully crafted to ensure that our workflow runs as efficiently as possible and the exchange of information between us internally and our clients is seamless.

Therefore our team is elevated to provide the creativity and expertise that systems can’t deliver, to ultimately help you to build a more profitable agency with more predictable financial performance.

The great news for you is that our team is now your team.

Structured Agency Activation Program

We have a proven method for helping you, your team and your agency to get up to full speed with your new Agency Finance Systemwe call it our Agency Activation Program™ and it’s where we work with you to get your new finance systems agreed and implemented

The values that we live and breathe at MAP

Demonstrate that you care

Help our client’s businesses & their lives to be better

Strengthen our team by sharing knowledge 

Listen to understand. Communicate to connect

Always do what you say you’re going to do

Be accountable & accept responsibility

Avoid drama and focus on facts

Deliver more than expected

Positively contribute to the family spirit

Work hard & stay humble

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Meet Your Finance Team

Driven by our core values, the MAP team is our greatest asset who are committed to providing the most value and demonstrating the highest levels of care for our clients.

Paul Barnes

Managing Director

Paul is the founder and Managing Director of MAP and is an entrepreneur first, accountant second. Married to Penny with sons Benjamin and Harry. United Fan. Snooker shark with a high break of 84.

James Ashford


Transforming the way that accountants do business. Founder of GoProposal. Author of “Selling to Serve”. Infusionsoft Certified Partner. Black Belt holder. Married with 3 children.

Amanda Wilcox

Operations Manager

Engaged to Chris, Step mum to Joe and mum to Hattie. Amanda aka ‘Swim Mum’ spends much of her spare time volunteering at her local swimming club thanks to Joe’s budding swimming career. She’s an accidental bowling expert, an avid prosecco fan and a huge cat fan owning 4 of the furry critters.

Penny Barnes

Business Support Manager

Married to Paul, with 2 beautiful boys. Penny has a tenacious attitude and is known as the MAP fitbit warrior. Can regularly seen performing on karaoke as a wannabe Adele!

Ben Holt

Systems Manager

Marketing Automation and CRM system enthusiast. Expert at Infusionsoft and Activecampaign. Loves chicken, especially hot wings and KFC. Binge watches netflix more than he cares to admit, loves Brooklyn 99, The Office US and It’s Always Sunny In Philadelphia. Has aspirations to tour the USA.

Will Jarvis

Data Collections Manager

Forever Manchester ambassador, devoted husband, and father of 2. Warringtonian and Everton fanatic. Works hard, studies hard. Partial to a Bombay Badboy pot noodle.

Glenny Pilli

Finance Assistant

A fantastically hard-working member of the team who’s always eager to both learn new things and provide feedback to fellow Mappers. Loves eating food but not really a fan of cooking it! A coffee enthusiast who was previously into binging on films but is now found doing a crossword instead as her daughter has taken over the rights to the TV!

Fredie Mortejo

Finance Assistant

Dreamed to be a doctor and fell in love with accounting. Fredie used to play basketball a lot but due to spraining his ankle more than once... he's reverted to playing chess. And in fact, teaching people how to play it!

Amy Jones

Client Co-Ordinator

Happily married to Chris and Mummy to her two little boys, Amy is the HMRC Queen and is very persistent when it comes to helping our Clients. Kind, caring and a great support to everyone in the MAP office. Has no time for hobbies as she is continually tidying up after the three males she shares her home with and scoffing chocolate bars behind their back!

Bethany Orrow

Marketing Manager

An eager learner who is willing to give anything a go. A bundle of cheesy quotes and positivity which makes her an indomitable force in her role. Beth has an infectious laugh and is the type of person you'd want to be stuck with if there was ever a powercut. She's a sucker for a gin and is always the last one standing on a works night out!

David Arden

Client Finance Director

There’s always a new hobby David’s enjoying in his spare time; Cycling, Motorbikes, Cars, CrossFit, Climbing Mountains and more recently Triathlons. Forever claiming he is ‘Bulking’ to fuel his new hobby, but we all know its an excuse to eat all of the food, especially his favourite Pizza! When he’s not busy sharing his wealth of knowledge with his clients, or diving into his latest hobby, he enjoys a bit of lad time watching the football with a Pizza, Beer and his furry best friend Roscoe.

Martyn Raftery

Client Finance Director

An avid Bury fan, travelling all over to watch his beloved team play. Also known as the notorious FD, Martyn is very passionate about his clients and will do whatever it takes to see them succeed.

Abusina Qureshi

Client Finance Director

An avid Manchester United fan. Abusina is a straight-talking tax enthusiast who is never afraid to tell his client what they need to know in order to improve their business. Abusina is also always up for a challenge, his most recent challenge being cycling London to Paris for charity!

Rachel Moran

Client Finance Controller

MAP’s original Rachel. Dog mum, avid gym goer and food fanatic who can always be found eating from her secret drawer stash. Never one to mince her words, Rachel works hard to ensure our clients have visibility of their finances and stay compliant with Companies House and HMRC.

Rachael Chaddock

Client Finance Controller

The Rachael whose name is spelt the right way! A keen traveller with killer spreadsheet skills, if you’ve got a problem she’s got the formula. Determined and passionate about making her clients businesses the best they can be and does not shy away from tasks big or small!

Charlie Roscoe

Client Finance Controller

If you ring the office at any time you’re likely to speak to Charlie first – he has an addiction to answering the phone! He shies away from no task or no question from his clients and his dedication is second to none. A keen rugby player who’s often spotted sporting bumps and scrapes from recent games whilst drinking a Skinny Latte in the office.

Olivia Cartwight

Accounting Technician

Olivia can be seen deep in Wigan with a calculator in one hand and a pie butty in the other. Passionate about credit control and dedicated to getting her clients any outstanding payments that are overdue. She loves going to concerts and has an obsession for 80’s music.

Finlay Keigher

Accounting Technician

A born and bred Manchester United Fan. Finlay can be seen on a daily basis eating chicken and rice for his lunch while browsing the internet in search for his next pair of collectible trainers. He’s always eager to get stuck into any big task and passionate to pass his exams with flying colours.

Sam Jedrzejewski

Accounting Technician

Fresh out of secondary school being MAP’S youngest member of the crew. Most of his spare time is spent playing football, both on the pitch and on the PS4. Huge Game of Thrones nerd. Like huge! Owns a border terrier pooch called Archie. Has unfortunately not yet discovered his amazing ‘party trick’ that is sure to change his life forever…

Ryan Thomas

Accounting Technician

Keen lover of Indian food, if he had his way it would be curry for Christmas dinner. He’s an avid music lover, no specific genre…..If it sounds good he’ll listen to it. Ryan will never say no to a pint…..NEVER! And he has 3 main loves….. Manchester United Football Club, soon to be wife Nicola and his black Labrador Luna.

Olivia Williams

Accounting Technician

The latest addition to the MAP team, you’ll find her dancing away at the weekends developing her various styles of dance skills and supporting Salford Red Devils home and away where possible.

Kind words creates confidence.

Kind thinking creates profoundness.

Kind giving creates love.

Let's Begin

Arrange your discovery call today and unlock the potential of your agency.