Why MAP?

Dedicated professionals providing a full and systemised finance function to digital creative agencies.

Why was MAP born?

As an Agency develops into an established and mature business, it has more complex requirements for its finance function.

At a functional level, it has to collect significant cash in from its clients, pay suppliers on time, and make payroll.

At a strategic level, it needs to have a clear financial roadmap, detailed budgeting and reliable and insightful reporting.

MAP was born to provide Agencies with a full finance function, with industry expertise and a thorough understanding of the latest financial technology and processes to bring financial rigour to agencies across the UK.

Powerful Systems, Dedicated People

We have robust systems which power MAP, which is driven by our dedicated team.

All of the systems at MAP have been carefully crafted to ensure that our workflow runs as efficiently as possible and the exchange of information between us internally and our clients is seamless.

Therefore our team is elevated to provide the creativity and expertise that systems can’t deliver, to ultimately help you to build a more profitable agency with more predictable financial performance.

The great news for you is that our team is now your team.

Structured Agency Activation Program

We have a proven method for helping you, your team and your agency to get up to full speed with your new Agency Finance Systemwe call it our Agency Activation Program™ and it’s where we work with you to get your new finance systems agreed and implemented

Our Core Values

Mappers have a set of values that we hold close to our heart. We demonstrate these values every day through every member of our team. 

“With MAP supporting us, I felt empowered to make the right decisions when they mattered the most. Choosing MAP was genuinely the best decision I have ever made”

Our Core Values

Be Caring

Above all, a Mapper cares deeply about the work that we do and the people we work with.

A Mapper cares enough to take responsibility for clients actions and they definitely won’t blame the client.

If you are just looking to tick the boxes and have an easy life, you will hate it at MAP.

Be Dependable

This means your clients and colleagues are able to depend on you. 

You will have no problem putting your neck on the line by making commitments to others. Say what you are going to do. Do what you said you were going to do.

Don’t promise something and make excuses on the day it is due.

Be A Team Player 

Being a team player at MAP starts with having an approachable demeanor, being considerate to colleagues and contributing to the positive culture.

Your eyes will light up when your colleagues ask for help and you will revel in developing the MAP brain. 

There is no ego at MAP. You will feel comfortable asking for help and you won’t look for personal accolades, instead you prefer to promote the brand and the team. 

If you want to fly solo please do that somewhere else.

Be Brave

This means doing what needs to be done and not taking the easy option.

You will confront things that need to be confronted and be brave enough to have difficult conversations.

Don’t hide and definitely don’t try to cover up to your mistakes.

Meet Your Finance Team

Driven by our core values, the MAP team is our greatest asset who are committed to providing the most value and demonstrating the highest levels of care for our clients.

Paul Barnes

Managing Director

Paul is the founder and Managing Director of MAP and is an entrepreneur first, accountant second. Married to Penny with sons Benjamin and Harry. United Fan. Snooker shark with a high break of 84.

Amanda Wilcox

Director of Operations

Engaged to Chris, Step mum to Joe and mum to Hattie. Amanda aka ‘Swim Mum’ spends much of her spare time volunteering at her local swimming club thanks to Joe’s budding swimming career. She’s an accidental bowling expert, an avid prosecco fan and a huge cat fan owning 4 of the furry critters.

Stuart Brown


As Non Exec Chair, Stuart leads the MAP board in strategy, execution, and governance.

If he isn’t running a MAP board then you can find Stuart in the board meetings of our clients where he brings his personal experience of successfully growing and exiting 2 agencies in the last 7 years to the benefit of those owners.

At the weekend you are more likely to find him in his beloved kitchen, cooking and enjoying a glass of wine whilst singing along to Elaine Page on Sunday.

Victoria Evans

Commercial Business Partner

Victoria loves travelling and good food & wine. When she gets windows of opportunity she still likes to ``tread the boards`` performing in plays/musicals at local theatres, a passion that she had from a tender age and one that she once considered professionally.

Penny Barnes

MD Support Manager

Married to Paul, with 2 beautiful boys. Penny has a tenacious attitude and is known as the MAP fitbit warrior. Can regularly seen performing on karaoke as a wannabe Adele!

Will Jarvis

Head of Financial Controls

Forever Manchester ambassador, devoted husband, and father of 2. Warringtonian and Everton fanatic. Works hard, studies hard. Partial to a Bombay Badboy pot noodle.

Amy Jones

Client Co-Ordinator

Happily married to Chris and Mummy to her two little boys, Amy is the HMRC Queen and is very persistent when it comes to helping our Clients. Kind, caring and a great support to everyone in the MAP office. Has no time for hobbies as she is continually tidying up after the three males she shares her home with and scoffing chocolate bars behind their back!

Abusina Qureshi

Technical Partner

An avid Manchester United fan. Abusina is a straight-talking tax enthusiast who is never afraid to tell his client what they need to know in order to improve their business. Abusina is also always up for a challenge, his most recent challenge being cycling London to Paris for charity!

David Arden

Senior Finance Partner

There’s always a new hobby David’s enjoying in his spare time; Cycling, Motorbikes, Cars, CrossFit, Climbing Mountains and more recently Triathlons. Forever claiming he is ‘Bulking’ to fuel his new hobby, but we all know its an excuse to eat all of the food, especially his favourite Pizza! When he’s not busy sharing his wealth of knowledge with his clients, or diving into his latest hobby, he enjoys a bit of lad time watching the football with a Pizza, Beer and his furry best friend Roscoe.

Sara Glaister

Finance Partner

Breaking the mould of a stereotypical accountant, Sara is a super competitive, giraffe obsessed, self-confessed accounting geek with a passion for netball and quality time with her family. At weekends you’ll find Sara conquering mountains in the Lake District and being busy in the kitchen… sipping a glass of wine whilst watching her partner Matthew cook!

Nathan Millar

Senior Finance Partner

A fantastically hard-working member of the team who’s always eager to both learn new things and provide feedback to fellow Mappers.

Sam Jedrzejewski

Finance Partner

A long-standing member of the team, Sam has deep expertise in managing financial information in Xero. Most of his spare time is spent playing and watching football & darts. He used to be a huge Game of Thrones nerd until the last season ruined it for him. On the back of an icebreaker section in a recent seminar, Sam has learnt that he can juggle!

Kate Watson

Accounting Technician

Kate is an identical twin and is often mistaken for her sister. She loves a night in with a Rom-Com and Chinese. Kate used to work for Elite Models and was jetted off around Europe with them whilst being papped. Kate is currently studying AAT and is known for her creative approach to her work.

Lydia Burke

Accounting Technician

Lydia is a self-confessed shopaholic, and can be seen in Zara after work most nights. She also loves to travel, and her dream is to live on the west coast of Italy. Lydia is currently studying her AAT and is always up for a challenge.

Steven Lane

Client Accountant

Steven is a newcomer to Manchester, but he brings with him some great northern spirit with a love for cricket, running, golf and of course, football. Although as a Liverpool fan in an office full of United supporters, he has his work cut out for him. When Steven was 11, he played cricket at Old Trafford and boasts a single figure handicap in golf.

Annabelle Murphy

Accounting Technician

Annabelle is a huge music fan with a serious love for both musicals and ‘old’ music, if you class Michael Bolton, Phil Collins and Cher as old. Besides attending every musical and concert she can, Annabelle loves to travel and one day hopes to go skiing abroad, even though she’s not expecting great results.

Finlay Keigher

Client Accountant

A born and bred Manchester United Fan. Finlay can be seen on a daily basis eating chicken and rice for his lunch while browsing the internet in search for his next pair of collectible trainers. He’s always eager to get stuck into any big task and passionate to pass his exams with flying colours.

Joe Self

Accounting Technician

James Ashford


Transforming the way that accountants do business. Founder of GoProposal. Author of “Selling to Serve”. Infusionsoft Certified Partner. Black Belt holder. Married with 3 children.

Marta Nia

Client Accountant

Marta is a sports lover, often playing basketball, squash and tennis with a new found love for hiking. When she’s not taking care of her two daughters, she’s taking care of taxes. Marta recently completed her ATT qualification and is looking to be CTA qualified soon. Along with obtaining her CTA, Marta hopes to soon take her daughters hiking.

Liv Boland

Accounting Technician

Liv is a huge sports fan! She loves sports such as swimming, netball and especially American football. One of her dreams is to fly to Miami and watch the Miami Dolphins live. The other is to live in Australia with her other passion... sharks!

Daisy Dabu

Financial Accountant

When Daisy was young, she enjoyed a lot of time playing on a farm and even dreamed of becoming an Agriculturist. Daisy also likes to travel locally and try different food cuisines in the Philippines. If she's not working or travelling, you can find Daisy in her house binge-watching movies or reading books.

Fredie Mortejo

Financial Accountant

Dreamed to be a doctor and fell in love with accounting. Fredie used to play basketball a lot but due to spraining his ankle more than once... he's reverted to playing chess. And in fact, teaching people how to play it!

Mark Perez

Financial Accountant

A fantastically hard-working member of the team who’s always eager to both learn new things and provide feedback to fellow Mappers.

“We trust MAP’s input and are reassured that

the team will give us the best advice, from our

lending options through to strategic planning”.


Max Clark, Upp B2B.

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