We loved getting the crème de la crème of the North West’s creative talent together for our last Digital Roundtable Event on 16 June.
And you may remember that our June blog promised we’d be posting a round-up of all the choicest titbits of creative insight …
So, here it is!
The secrets of creative industry selling
We were really excited to have Russell Hope of Plain Selling as our guest speaker. There were some great ideas flowing and Russell gave us some excellent tips for improving your selling as a creative business.
Here’s a little taster (yes, we’re just too good to you, aren’t we):
- When selling, it’s important to ask prospects the open-ended questions: what problems have they had? How long have they had them?
- Once the problems are established and defined, it’s important to know where the prospects are going in the future. What benefits will this provide the prospect with their future goals?
- If a client doesn’t know what they want, you’ve got to educate them first; they don’t know what they don’t know.
All sound advice, and great to see the impact that a focused sales approach can have on your agency.
Creative insights from the room
As always, there were some great ideas and insights coming from everyone in the room. And that’s what we really love about these Digital Roundtable events – the buzz and the spirit of co-operation and collaboration from everyone involved.
In fact, we managed to invent a whole new term: ‘Co-opertition’ – the process of working cooperatively with your competition. That’s very much what the Digital Roundtable is about, with everyone helping each other and putting opportunities their way, regardless of whether they’re working in the same creative space.
We also had a good chinwag about why having a niche is a brilliant business advantage. Not only does it focus your audience, but it also means you have a bigger piece of a smaller cake …and if you know us at all, you’ll know how important cake is in the My Accountancy Place universe. Mmmm, cake!
Join us for the Digital Roundtable in August
We’re already gearing up for our next Digital Roundtable on 18 August 2015. And to add to the general air of excitement, we’re at a brand new venue this time around.
We’ll be bringing our enviable selection of sweet and savoury snacks to the swanky surroundings of The Studio, Manchester.
There’ll be ideas (and beers) on:
- What’s going on in the digital creative industry at the moment.
- The big opportunities for digital creative businesses right now.
- Opportunities for you and your fellow ‘Knights of the Roundtable’ to collaborate on creative projects.
- And so much more …
There are limited seats at each Digital Roundtable, so if you’d like to reserve your place for the August shindig, just get in quick and click the link. We’d love to see you there!
