How great companies use their strengths to understand and target their own special position in the marketplace; with David Newman, CEO of Carole Nash
Founded 30 years ago and now commanding a quarter of the UK market for motorbike insurance, Carole Nash is a real success story. In this interview from our September 2015 Giants Academy meet-up, we learn from CEO David Newman how great companies really play to their business strengths. We uncover how they use their strengths to understand and target their own special position in the marketplace – and then use them to stay competitive.
https://soundcloud.com/there-be-giants/david-newman-interviewed-at-giants-academy-september-2015
About Carole Nash
Carole Nash Insurance Consultants Ltd was founded by Carole Nash in 1985 from her home in Timperley, with a small redundancy cheque. 30 years later, the company insures a third of a million motorbikes, which is a quarter of the UK market!
About our Interviewee, CEO David Newman
David Newman has been the CEO of Carole Nash since 2007. He is also a non executive director of the Insurance Fraud Bureau, chairman of Carole Nash Legal Services LLP and is a Chartered Director, fellow of the IoD and an MBA. In his spare time he has worked pro-bono for the trustees of the Duke of Edinburgh Award and is a member of the New York based Explorers Club, gained through many expeditions in the arctic. Earlier this year he was a finalist in the IoD’s NW Director of the Year in the large firm category.
